Web design case study: MSRPO
MSRPO (Minnesota Seasonal Recreational Property Owners) Coalition speaks for recreational property owners at the State Capitol, seeking tax fairness, and greater support for families that own cabins, lake-shore, hunting shacks and seasonal property in Minnesota. In order to effectively carry out this mission, it is paramount that they are able to communicate effectively with their constituents.
- They wanted to have the capability to log in and edit web content from any browser.
- They needed to be able to get news and information that affects Minnesota cabin owners published quickly and easily.
- They wanted to provide a way for their constituents to write letters to their respective state legislators.
- They needed a way for their members to to donate and/or pay membership dues as painlessly as possible.
- They needed a vehicle for their constituents to give feedback on published articles and ask questions.
MSRPO Executive Director, Jeff Forester, asked me to help them create a web site that would fulfill these business objectives and at the same time provide a place for Minnesota cabin owners to celebrate the family traditions surrounding cabin life in the North Woods. Their tag line is “Cabins are where family happens.”
That’s a lot to chew on at first glance! However, three of the five main goals were on their way to being achieved by setting up a content management system (CMS)/blog. WordPress would have been my platform of choice, but I knew that there would be some extensive programming involved in this project down the road, and since I work most comfortably in ASP.Net, I chose Umbraco as the CMS/blogging platform. Umbraco has proven to be an excellent CMS and I definitely recommend it for projects that need to be built on ASP.Net.
The home page of the site incorporates a jQuery content slider that displays featured content. Each slide links to the relevant page or blog post. The left column shows a list of the most recent news items (blog posts). There is a form where users can sign up for monthly “E-mail Blasts”, and Umbraco provides a comprehensive site search feature.
I created two forms that facilitate members joining and renewing their memberships. We are currently evaluating contact relationship management (CRM) software to handle all of the membership, donation, contact aspects of the organization. At this time the open source package, CiviCRM is looking like the best candidate.
Overall, this project has been a great leap forward for the web presence of MSRPO. They have moved from a static web site with a single membership form to a CMS with a robust blog system, updated W3c standards compliant design and more solid membership forms. The next steps will be to integrate the membership forms into a CRM system, and implement an application that will allow users to find who their state legislators are and easily write letters on current issues.



October 15th, 2010 at 3:33 pm
Saying the web site has been a big step forward is putting it mildly. The blog feature is pulling more eyes to the site, and people appear to be staying longer. members and board members have commented that the additional functionality makes the site more dynamic, and they are staying longer.
it was also nice to be able to work with Jack to break the process down into steps for both budget and time management. we are about two thirds of the way through the process, and look to be finishing the total overhaul after the new year, which has made what would have been an unmanageable project with too many details something that has happened rather seamlessly.
April 1st, 2011 at 9:35 pm
Worth reading.Thanks for sharing.
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